Tiny Shoes, Big Concept (2023)

With Pantolinos Premium, Pantolinos Manufaktur GmbH introduced a new sales concept aimed at redefining the market for toddler shoes. The focus was on offering high‑quality first‑walker shoes made from Biokreis‑certified leather — a unique feature within the German‑speaking market.

To make the products more accessible, the shoes were organized into thematic bundles. This approach lowered the unit price through larger order volumes and simplified repeat purchases, typically every six months. The branding was refined to resonate with the target audience, and a tailored social media strategy was developed to effectively promote the products and strengthen brand visibility.